With the new year fast approaching, I thought it would be a good idea to come up with what all call “My 2011 Internet Marketing Game Plan” as a way to keep me organized and focused and improve the overall state of my business.  My income increased in comparison to the previous year, which is good.  It, however, was not where I wanted it to be.  This let’s me know that although there are things that I should continue doing, there are also things that I need to do that I haven’t been.  With that said, here’s my plan of attack.

1. Continue to expand my blog: There are more reviews and blog posts on the way.  However, I have decided to not solely focus on product launches.  I first took at stab at product launches because they are scheduled and organized, and I thought it would help me stay organized.  I have realized over the last year, though, that there are a lot of product launches I have no desire to participate in because the products suck, so I am going to be writing about products that have already been released but still get search traffic as well.  I started doing this but am going to get more into it.

I recently put up an opt-in form on my blog (thanks to my subscribers).  I am going to start actively building my list.  I have always been told that if you want to make big money, you need to have a list.  I know this to be true because it’s how all the big gurus are able to make such a large amount of money in the shortest amount of time.  That being said, it’s also a big responsibility.  You can’t just pitch product and product because everyone else is doing it.  You have to focus on building a relationship with your subscribers and providing them with valuable information, resources, and tools they too can use to build their businesses, or your list will be meaningless.

2. Build multiple income streams: In addition to actively building my list, I am going to generate multiple income streams outside of this blog by promoting physical products that pay-per-lead (pay a flat rate vs. a percentage of the sale).  On the up side, I am going to be able to work in a variety of niches (I’m already in one of them) outside of the “make money” niche that pay considerably more money per sale (products I want to promote at least).  On the not-so-up-side, it is going to require me to learn a completely foriegn methodology apart from what I am used to.

Fortunately though, I have found a proven course to teach me everything I need to know (thanks to the recommendation from a highly-respected marketer).  I just have to make time in my schedule to go through it.  Well, that and the fact that it aint cheap (almost $100).  I, however, am cheap and do not like spending money.  If it works as well for me as it did for her, it will more than be worth it.  I know for certain that the products I want to promote already get lots of traffic.  I am also thinking of doing a case study and stuff (will have to see how it goes).

That’s my plan, so far.  What’s yours?