In my last Google Sniper post (know it’s been a while), I spoke about how I wanted to have my site up and running.  Well, I’ve got good news.  It’s finally up and running! 🙂  Just to let you know, even though it’s been a while since my last post, it doesn’t actually take that long.  I’ve just been a slacker.  George carries you though the whole process (more on that below).

One of the good things about me being a slacker, though, is that I found a better keyword than I had before.  I mean, due to the niche I’m in (film/television niche I’ve been into since I was a kid), my site is going to be a little bigger, so I don’t have to really worry about getting all of the traffic for my site from one keyword.  However, the keyword I’m starting out with is a good one.

The reason I say this is because it’s going to allow me to get my foot in the door of this competitive niche.  Through my research, I basically learned that there is going to be a movie coming out in a little while related to the series I’m promoting (had no clue about this before).  Because of this, my first post was really easy to write and kind of the anchor for the blog and the posts to come.

There isn’t a lot of competition, but I’m kind of going to have to make educated guesses in terms of the keywords — based on how people search for other things in the franchise.  I’m not too worried about that, though.  I’m taking my time to craft those posts and am just scheduling them to release every few days (a feature of WordPress).

Oh, I forgot to mention that when you’re setting up your site, George recommends Blue Host.  I use Godaddy for my domain names, and HostGator for my hosting.  That’s what everyone told me to do years ago, so that’s what I stick with.  It’s just easier to have all of my websites with the same hosting company since that’s something you’ve got to pay for on a monthly basis and all.

George also gives you ideas on how to pick just the right theme for your site – good for those of us who are really indecisive – ha.  He also talks to you about the differences in approaches you should take when you’re promoting digital vs. physical products – really good for me since I’m working with Amazon.  After you set your site up, and start cranking out content, that’s a lot on how to get traffic.

I, for sure, am going to be really making the most of social media (something I haven’t been big on in the past).  Since I’m promoting physical products this time around, I’m going to have a lot more images than I normally do for like this site (or even my other sites that promote digital info products in a different niche).

Well, that’s all for now.  I’ll keep you updated as to any major changes and stuff that happen.  Once you’ve got stuff set up and start employing traffic techniques, it’s pretty much a kind of wait-and-see, test-and-tweak, rise-and-repeat kind of deal.  As a final note, if you’re motivated, you can get this done pretty quickly and faster than I did during this case study – ha.  The good thing, though, is that you can go at your own pace.

When you’re doing this kind of thing, sometimes, life gets in the way.  That’s okay — as long as you keep pushing through.  Speaking of which, don’t forget to grab your copy of Google Sniper and get started today!

 

 

Tagged with:

Filed under: Case Studies

Like this post? Subscribe to my RSS feed and get loads more!