As a blogger, not only do I like to write, but I like to write everything myself.  Firstly, I think it’s due to pride.  If I don’t do it myself, I have to rely on someone else to do it, and I don’t like that because it’s like you have no real skill.  When the person you rely on to do something isn’t there, you’re in trouble.  Secondly, I am also cheap.  🙂

It wasn’t until I was browsing a popular internet marketing forum today that I realized how many people can’t write–or don’t know how–especially when it comes to writing product reviews.  It, like everything else in IM, is a learned skill.  You don’t have to be a world-class writer.  This aint English class.  Anywho, here are some tips:

1. Keep your titles no more than 60 characters, including spaces.  That’s all most search engines read.  If you don’t, the person who comes across your page in the search engines will see [Title Page…]  It doesn’t look good.

2. Your main keyword should also be in your title.  You can get found for multiple keywords by the search engines if they are in the title in the right order.  For example, if you have a title page that’s [product name review – is it a scam], you can get ranked for [product name review, product name scam, is product name a scam, is product name a scam]

3. Depending on the nature of the product, include the product creator’s name.  Lots of people search [author name + product name to bring back the most relevant result.  This can bring a lot of traffic because lots of people don’t do it – just have to watch character length (60 max).

4. Your reviews should be between 400 -450 words.  People are lazy and don’t like to read (usually skim) so if you write much more than that, your conversions will suffer.  You need to be concise yet still be able to answer any probing questions they have about the product.  Also, your main keyword should show up once for every 100 words or so (1%).  You get your keywords in there without looking spammy.

5. You come up with actual content by figuring out what the most common questions about the products in your niche are.  The Google instant feature can help you with this.  Look up some popular products in your niche.  Take a note of the questions people are asking related to them.  I use these as sub headings and bold them.  Then, answer the question.  This allows people to get the info they want and make a purchase quicker.

These are just some of my tips.  To learn more about content writing and how various ways to get tons of traffic (need to learn how to bring in traffic to make money), I invite you to click the link below.  Just in case you’re wondering, there’s NO software, and the sales page tells you exactly what you are going to get — tons of videos and more…

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