Often times when people start out trying to make money online, they tend to go for the big niches just because they are popular and/or pay a lot of money–even if they have absolutely no interests in the particular market.  If you are one of those marketers (or thinking about becoming one of those marketers, don’t!  It will only come back to bite you in the end (speaking from personal experience)!

There are a number of reasons I say this.  First, the reality is that you can make money promoting just about anything under the sun, nowadays.  If you have a passion for something chances are someone else does, too.  We have a saying in the IM community, “If there’s a magazine, there’s a niche (market).  You can be into cars, electronics, gardening, dating/relationships, learning foreign languages, hunting, fishing…

Secondly (and most importantly), if you don’t have a passion for something, you are not going to stick with it.  Truth be told, all those gurus you hear about making it big are able to do so because they are passionate for that they do and stick with it.  When you have a passion for something, it’s not work, it’s fun!  Actors act because they love it.  Through their passion comes the work ethic they need to achieve their goals and ultimately make money.

Following your passion allows you to “have your cake and eat it, too, so to speak.  It’s the best of both worlds.  You get to love what you love (and would ordinary be doing for free) and make bank at the same time!  What’s better than that?!?  If you are ready to follow your passion and make mad cash, check out my Dude I Hate My Job review.