The Importance of Testing Your Campaigns

When you first decide to take the leap into the wonderful world of internet marketing, one of the first things people tend to do is throw statistics at you and tell you how impossible it is.  Some of the most common statistics are that it takes 100 visitors to your page on average to make a sale or that it can take a month to make a sale using article marketing.

Usually, if you haven’t made a sale by this time, lots of people assume that their page sucks, and they want to scrap it and start over.  One of the things people seem to forget is that there are a number of things you need to take into consider when it comes to why your page or article hasn’t made any money: content, choice of keywords, or something as simple as where you place your links.

I recently had an experience with the latter.  I had written a review for a product I had used and knew it was awesome and high-quality.  When I got ranked for it, I just knew I was going to make a boat load of money.  However, when the product launched, no one was visiting the merchant page to buy, even though they were leaving comments and telling me how much they liked my article.

I knew something was up but wasn’t sure what.  I knew my content was good because people were leaving comments and telling me so.  I checked my statistics and knew I was getting found for highly-targeted keywords.  Just for fun, I decided to move just one link before I went to bed.  When I woke up the next day, the same article with the same content and keywords made $94.36!

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